Wordtracker Presents:
SEO Essentials, a Hands-On Workshop for Serious Online Marketers

This workshop has already finished.
For details of future SEO or PPC workshops, please contact Julie on courses AT wordtracker.com .

Training by Ken McGaffin and Mark Nunney on December 3rd & 4th 2008, 9:30am to 5:30pm at ETC.Venues, 51-53 Hatton Garden, London EC1N 8HN – Limited Seating!

Wordtracker's SEO Essentials Workshop is a practical step-by-step guide to SEO for profit in the real world.

No matter what business you're in today, ranking well on search engines is paramount to your online success. In this comprehensive two-day workshop, you'll master the fundamentals of Search Engine Optimisation and discover the latest and most effective ways to outperform - and outrank - your competition. Best of all, you'll be able to start using what you learn right away to grow your online business.

What You'll Learn in This Intensive Workshop

How to optimise your website's pages for both search engines and users.
How to find your most profitable keywords and develop an SEO strategy.
The secrets of future success that lie hidden in your website's analytics reports.
Why how your website's content is organised is essential for SEO success and how to do it.
How to quickly and painlessly get inbound links to your site without asking.
Choosing the right metrics to monitor your SEO campaign's route to success.
... and much more.

With only limited spaces available, SEO Essentials is a unique opportunity to get face time with expert internet marketers. If you've always wanted to unravel the myths and mysteries of SEO and get straightforward answers on what it takes to succeed online today, SEO Essentials is for you.

Work One-On-One with SEO Experts

Day One

Why keywords are the lifeblood of your SEO campaign - and how to find the best. Keywords have the power to dramatically increase your website traffic and profits but only if they're used correctly. We'll show you how to get inside the minds of your target customers and uncover the keywords that will bring them to your site in droves and make a profit.
Creating killer content for readers and spiders. When it comes to search engine optimisation, content really is king. Learn how to write rich, informative web content that has a powerful influence on both search engines and your target audience.
How to successfully optimise your site's pages. Once you know what keywords you are targeting, how should you use them on your site's pages? We'll show you the most important places where you should be including your keywords and how to optimise your site one page at a time.
Unleash the potential of Web 2.0. What exactly is Web 2.0? How can you use it to turbo-charge your SEO campaigns and bring visitors directly to your site.
Building your link popularity and reputation. External links pointing to your site not only influence the search engines; they can attract a tremendous amount of referral traffic. Learn how optimising your link popularity can establish you firmly in search engine results and help you create a strong, credible presence on the web.
Measuring your SEO success with the right metrics. To be sure your SEO efforts stay on track to deliver maximum return on investment you need to measure your site's presence on search engines, its inbound links, rankings on search engine results pages, conversion rates and sales for the different keywords you are targeting. We'll show you how.
SEO Gold Rush. Always a favourite, this session explains why the opportunities offered by the internet are like a land grab in a gold rush and the key to staking your claim is SEO Now!

Day Two

Keyword Research to SEO Strategy & Action. SEO is based on keyword research which is then used to build an SEO strategy - a prioritised list of keywords to target with your SEO campaign. We'll show you a proven process you can use to define your own site's strategy.
Site Structure and Site Navigation - The Neglected Basics of SEO. SEO for profit for real business requires significant content that must be carefully organised for SEO and users alike. Similarly, the navigation offered to search engines can either offer maximum SEO or get your pages lost to search engines. We'll walk you through the much neglected art of site structure and navigation for SEO.
Using online public relations to deliver your message. The internet has revolutionised how people access news, driving many away from traditional media. That's great news for you - but only if you know how to properly plan your online public relations campaign. We'll show you how to use online media to spread the word about your products or services.
Advanced link building - planning a campaign. We won't stop saying that quality links are essential for SEO success and without meticulous preparation and execution, any link-building campaign is destined to fail. In this session, we'll show you a step-by-step process guaranteed to get an abundance of quality sites to link to yours.

Seating is Limited - Register Today!

Participation in the SEO Essentials Workshop for 2 days costs just £875 + VAT, a nominal investment when you consider the benefits of such intensive training. In addition to learning how to master SEO basics, workshop participants will receive:

Email support for a full 6 months following workshop completion
A complimentary month of the Wordtracker keyword research service

Due to the individualised nature of this workshop, seating for SEO Essentials is limited to 15 participants only. Registration is available on a first-come, first-served basis.